★★★★★ Rated 4.8/5 by 100+ Clients

🇺🇸 Serving Nonprofits 🇺🇸

Why Your Google Ad Grant NEVER Hits $10,000 A Month (And How To Fix It).

This FREE webinar will teach you the "7 Grant Killers" and how to fix them so you can maximize your grant without wasting time or getting your account suspended.

(We've managed more than $3.4 million in grant spend in last 12 months alone)

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Nonprofits We’ve Helped

What You'll Learn During This Free Webinar

You'll walk away with actionable insights you can apply to your grant today.

Synopsis:

Most nonprofits waste the majority of their Google Ad Grant. And it's not through lack of trying.

Instead, it's because the Google Ads platform is complicated and confusing, even for experienced marketers. Additionally, the Google Ad Grant has a special set of rules and limitations that make actually using the grant even more confusing.

We'll explore the specific reasons that keep accounts limited and how to fix them. We call these the "7 Grant Killers". We'll also discuss the limitations of the Google Ad Grant so you know what's possible with plenty of time for questions so you can get answers to your specific questions.

What You'll Learn:

  • The "7 Grant Killers" that stop 90% of nonprofits from ever getting close to maximizing their Google Ad Grant.
  • The Dual Auction System that limits what's possible with a Google Ad Grant and explains why people (incorrectly) say that these accounts are only good for awareness.
  • How to audit your account and make the 20% of changes that will have 80% of the impact.
  • We'll save time for questions so you can get solutions to your specific Google Ad Grant problems.

What You’ll Get

You'll walk away knowing the 7 specific reasons your grant isn't maximizing, how to fix each one, and a clear action plan for your nonprofit—whether you tackle it internally or bring in expert help.

Founder Bio

Logan Mastrianna is the founder of Digital Tabby, a Google Partner Agency that specializes in Google Ad Grant management and training for nonprofits. After spending a decade working in animal welfare and another decade in digital marketing, he brings a unique perspective to nonprofit marketing challenges.
Logan lives in Colorado with a Pomeranian mix named Foxie and a rotating crew of foster cats and kittens. You can connect with him on LinkedIn or reach out directly via his website.

As Seen In

Qualified Lead Criteria

There are multiple pieces of criteria that we enforce for our lead quality. This ensures you have the best chance of getting successful applications and approved loans.

Business Bank Account With Bank Statements
12+ Months Time In Business
Minimum of $15k/Mo Revenue Last 3 Months
Minimum of $100K Annual Sales
Valid Phone Number
Valid Email Addresss

Our Average Statistics

We have generated over 100,000 small business lending leads and we have a huge sample size of data as it relates to annual revenue and credit scores. Here are our averages:

Credit Score
- 40.4% have poor credit (300-579)
- 45.23% have fair credit (580-669)
- 9.52% have good credit (670-739)
- 4.76% have excellent credit (740-850
Annual Revenue
- 33.3% are $100,000 - $199,999 per year
- 38.1% are $200,000 - $499,999 per year
- 14.27% are $500,000 - $999,999 per year
- 14.28% are $1,000,000+ per year

How The Math Works

Our leads average at over $100 USD. This is the market price for what over 125 lenders and brokers are paying right now. The math works out favorably for you and you get a huge return on investment.

1. On average, a broker or lender will close successful loans at a 4% conversion rate within 72 hours.

2. This means that 1 out of every 25 leads becomes a successful loan.

3. We sell our leads for $100 each, and if 1 in 25 convert, that is $2,500 to get one conversion.

4. The average loan size for our leads is $73,000. Brokers make 10% on average and lenders can make a lot more. This means brokers make an average of $7,300 per $2,500 spent on leads, which is nearly a 3x ROI.

5. This ROI doesn't even include the leads that convert over time (on average, between 5-8 per 50 leads will close within 3 months) or repeat loans/business.

If you want to grow your lending business or brokerage, buying leads from us is one of the highest ROI things you can do.

How Are We Different?

We deliver exclusive, high-converting loan leads tailored to your exact lending criteria with real-time delivery to maximize your portfolio growth.

Hear From Other Nonprofits

We've worked with 100's of nonprofits to maximize their Google Ad Grant and move their mission forward.

★★★★★ 5 Stars

I run a very small non-profit that almost went under during COVID.

We survived but needed to get our Google Ad Grant back on track with a new focus.
Logan has been a life (or grant) saver.

Very professional, knowledgeable, and understanding of the difficulties we face.

I would highly recommended Logan's services.
Matthew Bauer

★★★★★ 5 Stars

Logan helped our small cat shelter implement our Google Ad Grant, and thank heavens we had him guide us through the process.

We couldn't have done it in our own without his help, and I would so highly recommend him to others!
Amanda Hugget

★★★★★ 5 Stars

Logan is phenomenal. He has helped grow our organization after a post-Covid slump and we have seen real, demonstrable, increases in our campaign areas.

Google Ad Grants are an excellent tool if you know how to use them, I do not, Logan does.

I highly recommend giving him the chance to make sense of things and to maximize the tool for your benefit.
Amanda Hand

★★★★★ 5 Stars

We worked with Logan from Digital Tabby for an audit of one of our organization’s Google Grant Ads accounts, and the experience was exceptional. The depth of insight he brought to the audit, along with the clear, actionable walkthrough and support, was invaluable. Logan didn’t just point out what needed fixing; he laid out exactly how to move forward. It’s clear he knows this space inside and out. We’re excited to take his courses next! There’s a wealth of knowledge there, and more importantly, real results to back it up.
Carmen Galeano

★★★★★ 5 Stars

Since joining our Google Ad Grant management team, Logan has been a revelation, completely revolutionising our strategy and bringing an influx of attention to our magazine. He has worked diligently to accommodate our every request and the results have been extraordinary - I can't express enough my gratitude.
Jude Jones

★★★★★ 5 Stars

I don't usually respond to unsolicited marketing help requests because they often feel spam-y and aren't addressing the help I actually need. However, I am so glad I responded to Digital Tabby! I spent about an hour with Logan going over my organization's Google Ad Grant account. I learned more with him in that time than the many months I've tried to learn the basics by myself. He is a great teacher - direct, confident, and knows the subject. If you need help with Google Ads - Logan is whom you want!
Amy Moore-Simons (Shipley)

★★★★★ 5 Stars

I had the pleasure of working with Logan to support my nonprofit clients with their Google Ad Grant accounts, and I can’t recommend him highly enough. Logan brings a deep, comprehensive knowledge of the Google Ad Grant program—he not only understands the technical requirements and best practices, but also how to strategically align the grant to support mission-driven goals.

What stood out most in our collaboration was Logan's consultative approach. He always took the time to understand each organization’s unique needs and objectives, offering thoughtful, tailored guidance rather than one-size-fits-all solutions.

If you're looking for a true expert in the Google Ad Grant space—someone who is knowledgeable, collaborative, and meticulous—Logan is that person.
Carrie Straub

★★★★★ 5 Stars

Logan reached out to me through LinkedIn. A cold call. Most of which I never respond to. However, he must have had a sixth sense that I needed him. COOP had just lost our agency of record who was managing our Google Grant and I was definitely at a loss.

We had an initial meeting where we discussed our grant and he went off to do a full audit. What he came back with was so enlightening.

From there, I knew I needed his expertise. Since we started working together our spend has gone up reaching almost 10K each moth (from like $2K previously), leads are up, conversions, web visits, etc. have all increased.

Logan's approach is so interesting as well. He provides videos for every question helping me build a library of knowledge. If I need a meeting though he is so willing to do that too even collaborating with our other consultants to help us optimize other parts of our paid and owned media.

Perhaps the best thing about Logan though is that he gets me. He learned early on that I love to understand what's up and gain knowledge, so he always always gives me more than I ask for, knowing that it helps me grow. I truly appreciate that.

If you need help with your Google Grant, I highly recommend you connect with Logan. You will get what you pay for and more!
Patricia Malizia

★★★★★ 5 Stars

I have the privilege of working with Logan Mastrianna from Digital Tabby, and he is an exceptional specialist in Google Ad Grants for non-profits. Our organisation currently operates in the fields of journalism, queer studies, and AI. Logan possesses an impressive depth of knowledge in the Google for non-profit area, seamlessly blending strategic insight with technical expertise to deliver outstanding results. What truly sets Logan apart is his ability to explain complex concepts in a way that is clear and accessible, even to someone like myself, who has very little understanding of Google’s functionalities. And I do not have the patience. He ensures I not only understand the process but also feel confident in how the Ad Grants programme can be leveraged effectively. Logan’s professionalism, creativity, and dedication make him an invaluable asset to any non-profit seeking to amplify its reach and achieve measurable outcomes through Google Ads.
Dr Răzvan Ion

★★★★★ 5 Stars

I was so fortunate to find Logan on LinkedIn. I had just been awarded a Google Ad Grant for a nonprofit on which I serve. BUT -- the website had two Google Analytic programs attached to it -- and everything was twisted and tangled. Logan helped unravel the mess -- set up the ads --and start us on the path to spending the ad grant money. If you need help with a Google Ad Grant account -- reach out to Logan. I recommend him, 110%!
Katina Truman

★★★★★ 5 Stars

Logan preformed an audit on our Google Ads Grant account that was performing very poorly. During the audit for us, he re-confiquired our tracking and conversion setup and made a few changes to our settings. After the audit, it was almost immediately that our conversions began to increase heading off the threat of account being suspended by Google. I highly recommend him.
John K. Romano

★★★★★ 5 Stars

Logan knows his Google Ads Grant! I have been working in the digital marketing space for 10 years, many of which actively managing Google Ads account. When our nonprofit relaunched G. Ads Grant, Logan managed to help us with all the little nuances that a Grant account vs. a normal one has. His response time and communication style is excellent. I fully recommend Logan for any nonprofit!
Alex Smith
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Questions & Answers

What Is A Google Partner Agency?

A Google Partner Agency means that the company is recognized for maximizing campaign success for your clients, driving client growth and demonstrating Google Ads skills and expertise with certifications.

Simply put, it means we know what we’re doing and Google agrees.

Will I Have To Commit To Your Agency For A Long Time?

We keep it simple with month-to-month agreements. While many clients stay with us long-term, it’s because they’re seeing results, not because they’re trapped in a contract.

Can I Add New Services Or Promote New Websites Even After We Launch?

Absolutely – your Google Ad Grant account should be as dynamic as your organization. We can add new campaigns and adjust strategies whenever your needs change.

There are no limits and we have many nonprofit clients that like to use the Google Ad Grant to promote seasonal event or new campaigns. Keep us in the loop on what’s going on and we’ll keep it reflected in your account!

How Often Will You Send Updates?

We provide detailed monthly reports and smaller updates throughout the month. 

We always stay in regular communication about campaign performance and opportunities. You’ll never be left wondering how your grant is being used.

What Is Google Ad Grant Management?

Think of Google Ad Grant management as turning that free $10,000 monthly advertising credit into real results for your nonprofit.

We handle all the technical details – the campaign structuring, the compliance monitoring, the bid adjustments, the keyword research – while you focus on what you do best: running your nonprofit and serving your community.

Can You Audit My Account Instead?

Yes! An audit gives you a clear picture of what’s working, what isn’t, and what opportunities you might be missing. We normally charge $500 for this service but if you're on this page and you're qualified you get it 100% free.

Why Should I Pay For Google Ad Grant Management?

Professional management helps you avoid common pitfalls while maximizing your grant’s potential. This includes maintaining compliance with Google’s requirements, properly structuring campaigns, targeting the right keywords, and setting up accurate conversion tracking.

We’ve seen organizations struggle for months trying to handle this internally, often getting frustrated with low performance or even risking account suspension due to missed compliance requirements.

Most nonprofits simply don’t have the time or in-house expertise to stay on top of Google’s constant platform changes, optimize campaigns regularly, and develop comprehensive advertising strategies.

By investing in professional management, you’re not just paying for account maintenance – you’re investing in expertise that helps transform those free advertising credits into real results for your mission.

What Is The Difference Between Google Ad Grants and Google Ads?

While both platforms use the same interface, Grant accounts have special requirements and bid in a separate auction from paid ads. Understanding these differences is key to success with the program.

What Nonprofits Have The Best Results From Google Ad Grants?

We see success across all types of nonprofits but nonprofits with a very narrow local focus have the hardest time maximizing the grant.

The common factor is having clear goals and being willing to test different approaches to find what works best.

Is The Google Ad Grant Only Good For Awareness?

Not at all! While it’s great for awareness, it can drive all sorts of valuable actions – from volunteer sign-ups and donation to program registrations and email list growth. We have dozens of case studies showing the wide range of ways you can leverage the Google Ad Grant.

What's The Biggest Limitation Of The Google Ad Grant?

The biggest limitation is that the Google Ad Grant will typically get only 10% impressions share.

That means your ads are showing in 1 out of 10 searches.

That’s easy enough to manage if you’re targeting a larger region like the United States but becomes a big problem if you’re focused on only one small city.

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